Objective: Create a company and design a complete brand identity to display the culmination of skills learned in the Graphic Design program including logo, collateral, interactive media, publication, packaging, signage, and merchandise design.

Concept: Happy Holiday offers four themed vacation rental homes for small families and couples who want to enjoy the benefits of travel but for an affordable price. Happy Holiday specializes in fully immersive themed interiors to provide entertainment and value for customers by themselves, and for those that want to leave the home for more amusement, the homes pair well with their surroundings. Happy Holiday operates in Georgia because it offers diverse terrain, enticing local activities, reasonable property costs, and affordable maintenance expenses to preserve a low nightly rate for the target market. The Gingerbread House is located in Helen, The Emerald Cottage in Savannah, The Howdy Homestead in Columbus, and The Jungle Retreat in Blue Ridge. As an added element, visitors receive a Happy Holiday “Passport” along with a stamp for each location they visit. Once their passport has been stamped by each location, they earn a free stay at a location of their choice.