Objective: Create a sub-brand for Happy Holiday’s festive winter home

Concept: The Gingerbread House’s branding is designed to be colorful, candy referenced, campy, and hinted towards Christmas. The identity is intended to look as though it were piped by hand in frosting, all of the swirls and flourishes included. The candy colored House is meant to give the guests a feeling of actually staying in a Gingerbread house, which is why Helen, Georgia’s nearby Bavarian village pairs perfectly.