Objective: Create a sub-brand for Happy Holiday’s treehouse jungle retreat.

Concept: The Jungle Bungalow is intended to be a vacation for the adventurous, therefore the branding is more textural and rugged than the rest. The treehouse is located in the treetops of the Blue Ridge mountains so guests can white water raft, hike, go on Barefoot expeditions, ride the train, rock climb and mountain bike.